Ava Gardner was thrumming with Sex Appeal, James Mason was brooding, the Costa Brava setting was luscious. Not to mention gowns and gorgeous cars and bullfighters' costumes that made you want to shout - Freeze! I need to get a better look at that fabric.
And if the dialogue was sometimes so overblown that the audience laughed out loud ... so much the better.
They don't make them like this any more.